WE* ROLL OUT NEW IDEAS FOR WALLPAPER.

Dieter M. Ulbrich with Vescom at Designers' Saturday '14, CH- Langenthal

Bureau Hindermann's innovative staging of Dieter M. Ulbrich's modern wallpapers attracted considerable attention at Designers’ Saturday 2014 in Langenthal.

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Dieter M. Ulbrich is regarded as a wallpaper aficionado in Switzerland. He is not only a distributor, but as a developer he is also pioneering the renaissance of this type of wall covering. But how do you go about effectively showcasing wallpaper at a design event without wallpapering entire rooms?

Bureau Hindermann adopted the same technique used in children's pop-up books, developing an oversized wallpaper book. It displays part of the collection in the form of four life-size rooms. The interactive element allows two people wearing white gloves to continually turn the huge pages to reveal each of the four different scenes, which depict real-life scenarios: modern wallpaper in the office, a hotel reception, an operating theatre and a private home.

Bureau Hindermann's design concept for Dieter M. Ulbrich with Vescom shows that traditional ideas can be adapted to arouse significant curiosity among the public.

Designers' Saturday is a major design event in Langenthal. It takes place every two years at the production sites of local companies. In contrast to trade shows, brands and projects are showcased unconventionally by means of creative installations rather than traditional stands.