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MAKING SURE IDEAS*FOR THE BATHROOM DON'T SINKWITHOUT TRACE

Exhibition design

Concept/planning/implementation of Keramag exhibition at the Geberit information centre

Geberit Vertriebs AG – Reception and bath exhibition at GIC, CH-Jona

Bureau Hindermann have risen to the difficult challenge of creating a new display at the Geberit information centre which can be appreciated in equal measure by professionals and non-specialists. Architects and planners can view the Keramag product range in real-life situations, while open back walls provide the sanitation expert with an insight into Geberit's proven plumbing technology.

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Through its acquisition of Keramag (Sanitec), Geberit has significantly broadened its portfolio with the addition of an entire range of sanitary ceramics. The new products also mean that the end consumer has become much more important to Geberit in terms of communication.
Which is what made the exhibition at the information centre in Jona such a huge challenge: how to appeal to both professionals and non-specialists and present both brands intelligently.

The solution is a series of five interrelated stands on podiums of varying heights. The new world of Geberit and the Keramag product range are showcased in generous spaces on the interior, while the back walls of the stands are used to display Geberit's sanitary systems on the outside. A must for professionals, an interesting detail for non-specialists.

The exhibition is set off by the "plom_berie" suspended lamps made of hand-blown glass. These have been exclusively developed for Geberit by Bureau Hindermann. Only at second glance does the connection to the company's product range become apparent: at the centre of the lamps is a traditional plunger, which in the context of Geberit's advanced sanitary technology is definitely a thing of the past.

Geberit_before Geberit_after

Geberit Vertriebs AG – Reception and bath exhibition at GIC, CH-Jona

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