Exhibition design

Concept/planning/implementation of Keramag exhibition at the Geberit information centre

Geberit Vertriebs AG – Reception and bath exhibition at GIC, CH-Jona

Bureau Hindermann have risen to the difficult challenge of creating a new display at the Geberit information centre which can be appreciated in equal measure by professionals and non-specialists. Architects and planners can view the Keramag product range in real-life situations, while open back walls provide the sanitation expert with an insight into Geberit's proven plumbing technology.


Through its acquisition of Keramag (Sanitec), Geberit has significantly broadened its portfolio with the addition of an entire range of sanitary ceramics. The new products also mean that the end consumer has become much more important to Geberit in terms of communication.
Which is what made the exhibition at the information centre in Jona such a huge challenge: how to appeal to both professionals and non-specialists and present both brands intelligently.

The solution is a series of five interrelated stands on podiums of varying heights. The new world of Geberit and the Keramag product range are showcased in generous spaces on the interior, while the back walls of the stands are used to display Geberit's sanitary systems on the outside. A must for professionals, an interesting detail for non-specialists.

The exhibition is set off by the "plom_berie" suspended lamps made of hand-blown glass. These have been exclusively developed for Geberit by Bureau Hindermann. Only at second glance does the connection to the company's product range become apparent: at the centre of the lamps is a traditional plunger, which in the context of Geberit's advanced sanitary technology is definitely a thing of the past.

Geberit_before Geberit_after

Geberit Vertriebs AG – Reception and bath exhibition at GIC, CH-Jona

%c2%a9bureau hindermann d35eca5b02d79bf54232a198b6e726f2ed651108
%c2%a9bureau hindermann e372d2e636bc84977991130adbaa30d934fd76d0
%c2%a9bureau hindermann 87aedc43c46374dfd6caa199883c01a8c57ccc3b
%c2%a9bureau hindermann 56b4fcf8a2e8d7e3e5b13f3518bd5f82c1261199
%c2%a9bureau hindermann 62febee3a8d3425c20dad3704c74aa37de25921d
%c2%a9bureau hindermann 6f0aac47a46f9e5d646288e064dd280df0f53de6
%c2%a9bureau hindermann ea9632e39da8446b51e24d790264de4600258a75
%c2%a9bureau hindermann db34acc1b71914073d5ca43ec80b408db892e371
%c2%a9bureau hindermann 9a74792c28513a8b9092d0c322fbe116ecde5969
%c2%a9bureau hindermann 60d2e81fa5c279078006b1490b50b9a08c59fbd1