Interior architecture

Creative guidelines for exhibitors, Art Direction and planning/implementation of the new staircase

stilhaus Art Direction, CH-Rothrist

When 130 companies set themselves up in the same building, things can easily go awry without the right kind of coordination. At the Stilhaus, the visual guidelines of Gessaga Hindermann are there to prevent any chaos. Their clear visual objectives create a pleasant space and make orientation easier.


To ensure uniformity across all the individual stands, Stilhaus AG hired Gessaga Hindermann as consultants. They developed creative guidelines for exhibitors and, in collaboration with communications agency Pikka (wayfinding), made it easy for people to find their way around the building. As Art Director, Christof Hindermann was personally responsible during the concept presentation for making sure that the exhibitors adhered to the guidelines and that no separate partitions were created. Because the Stilhaus places a premium on transparency.

The guidelines cover both creative and practical elements. For instance, a uniform floor level throughout to prevent visitors from having to constantly look out for ledges. This also removes any psychological barrier between the aisles and stands. The thoroughfares have been deliberately left unlit so that the visitors' gaze is fixed firmly on the individual stands.

The first point of contact for the visitors to any stand is a hip-high cube. It steers visitors towards exhibited objects and there is a pad for notes, so that no discovery need be forgotten. Illumination is provided by a shade lamp, which has been specially designed for the Stilhaus.

In addition to their consulting responsibilities, Gessaga Hindermann also had to rethink the central stairway. They created a prominent staircase of steel with a signal red stair well and a transparent metal curtain, which again underlines the openness and size of this unusual building.

16712_Stilhaus_AD_before 16712_Stilhaus_AD_after

stilhaus Art Direction, CH-Rothrist

%c2%a9bureau hindermann 473b9d89ede0d51410ea10feafd044debb19939e
%c2%a9bureau hindermann 22d71ba0db5623181919ef6da351076a2668b2f9
%c2%a9bureau hindermann 4eb3061a67ed0ed77faf42c7c30049f4779ca530
%c2%a9bureau hindermann c7971c96c6f6791bd3a40a8f0333126c922efec4
%c2%a9bureau hindermann 086a250d16b607de8fb90229e5a99510d9e81a19
%c2%a9bureau hindermann 840bccaa612b0b908ca4e74dbe45327bb9d5a513
%c2%a9bureau hindermann b40ba999b79c9376f4bade7fd30f1147eea35d85